The Visibility Index
HOW VISIBLE ARE YOU ONLINE?
GET YOUR ONLINE VISIBILITY score in an instant!
When someone in your local area uses the Internet to find a dentist or look for dental treatment, which dental practice are they most likely to see?
Will it be you? Or will it be one of your competitors?
We have developed a unique tool to help you to find out. It is called The Visibility Index. This unique tool shows you just which dental practices are the most visible online in your local area.
Visibility is measured across a number of criteria – not just Google. Lots of people search for what they are looking for on Google, of course they do – but many do not! They find what they want on a Social Media platform, like Facebook, Twitter or LinkedIn. Or, maybe, they go straight to a special interest site about one of the subjects they are interested in, be it work or leisure. Your “Visibility” online is the extent to which you are likely to be seen by all Internet users who are likely to be interested in your services, regardless of where they spend their time online.
Using a range of criteria (not just Google), our unique index shows you which dental practices are most likely to be getting the lion’s share of online visitors from all online sources. This includes Google, Yahoo, Bing, Facebook and other social media platforms, blogs, newspaper and magazine websites and special interest websites.
The Visibility Index takes into account ALL online marketing opportunities. So, even if you are appearing as Number 1 on the Google search listings page (and well done if you are!), be aware that your competitors may still have more overall online visibility.
GET YOUR ONLINE VISIBILITY score in an instant! Just select your nearest town or city below and click ‘Search’.
HOW TO USE THE VISIBILITY INDEX
Simply select your nearest major city or town from the drop-down list and click on ‘Search’. You will then see a list of dental practices ordered by the most visible first. In other words, the higher the Visibility Rating, the more likely you are to be found online by people searching for dental services in your local area.
WHAT YOUR SCORE MEANS
So what does your score mean? Here are a few explanatory notes:
Place in the list
The most important thing the score shows is how you are ranking in comparison to your local competitors. If you are at the top of the list then you are the most visible online in your local area (for the city/town you selected). In some ways the most important thing is not the score itself, but where this places you in the list. The higher the better.
Whilst your place in the list is the most important thing, the number also shows how well you are marketing yourself online.
Over 60: well done you are above average and are probably pay proper attention to your online marketing
50-60: you have a good online presence, but there is always room for improvement
40-50: you are doing OK – but you are vulnerable to your competitors ‘waking up’ and getting serious about their online marketing
Below 40: you are likely to be having problems being found online so need to start thinking about your online marketing. Take advantage of our FREE consultation call.